Nice To KnowIT Metrics
  • DAU: Daily Active Users
  • WAU: Weekly Active Users
  • MAU: Monthly Active Users
  • CLV / CLTV / LTV / LCV: Customer Lifetime Value
  • NPV / NPW: Net Present Value / Net Present Worth
  • CAC: Customer Acquisition Cost
  • Churn / Churn Rate / Attrition Rate: lost users
  • ROI: Return on Investment
  • Stickiness (the DAU/MAU ratio)
  • User Retention
  • AOV: Average Order Value
  • CR: Conversion Rate
  • RPA: Revenue per acquisition
  • CPA: Cost per acquisition
  • TCR: Task Completion Rate

  • NPS: Net Promoter Score

  • cohort

  • segment

  • funnel

  • A/B Testing

    • Multiple Hypothesis Test / Multiple Comparison Problem
      • Null Hypothesis
      • Alternative Hypothesis
      • Type I/II Errors
        • False Positives and False Negatives
        • False Positive Rate
        • False Discovery Rate
        • False Coverage Rate

  • http://blog.popcornmetrics.com/5-user-engagement-metrics-for-growth/

  • https://www.klipfolio.com/resources/kpi-examples/saas-metrics

  • https://www.optimizesmart.com/understanding-key-performance-indicators-kpis-just-like-that/